Vision
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'The eBay of Online Advertising' - Highly efficient method
to buy and sell online advertising (first) then any online property.
The advantage is that we can deliver the product vs. eBay who just
facilitates the transaction. |
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Provide an end-to-end solution for websites and advertisers. |
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Provide both the Network as well as the technology. |
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Experience
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We executed to plan, the service provided the
functionality we specified, on time and within budget. |
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We planned for Alpha on March, 2000 - Beta on June and
V1.0 in September, 2000 - we hit those dates. |
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We planned for partnerships to create the 'critical mass'
for the network - we signed up Inktomi, RealMedia and Everyone.net to
provide both sites and advertisers. |
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Accomplishments:
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The fastest Ad Network, with sold inventory - 330 Million
ad impressions sold in March '01, with an average CPM of $0.88 - and a
range of $3.50 to $0.25 CPM. |
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25 Advertisers and 20 Websites - 10,000 ad deals on the
network. |
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Team of up to 25 people, 15 full time, 10 contractors
- Executive team from Intuit, Mattel Interactive, AdForce, Netscape, Inktomi
and other leaders in Silicon Valley. |
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Individual Investors and advisors from leaders in online
infrastructure - AOL, Inktomi, AdForce, AdAuction, and others. |
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Development done in the US and Costa Rica. |
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Technology that defined a new paradigm for online ad buying
and selling. |
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Technology for delivering Billions of ads all over the
world. |
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Technology tested and verified by RealMedia, AdForce,
Looksmart and others. |
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Raised $1.6 Million from private investors and $1.2 from
early stage VC (Aragon Ventures) |
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Deals with Inktomi for Advertisers, deals with RealMedia and
Everyone.net for websites |
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Advertisers included: BlueLight (Kmart), Buy.com,
BestBuy.com, Egghead, Ashford, Barnes & Noble, |
Team:
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Mario Chaves - COO & VP of Engineering - led the team that
developed the service on time and w/in the spec's. Created Harvard
Graphics (leading Presentation Software from '87 to '92) - from Intuit,
Software Publishing and currently leading Avantica (outsourced development). |
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Teri Clayton - VP of Marketing - Responsible for the Cuica
branding and final positioning. From Mattel Interactive, Intuit, Clorox. |
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Debbie and Steve Carlton - early Marketing research and
implementation - responsible for the 'Cuica' name - from Apple, Claris and
Carlton Consulting. |
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Team members from Inktomi, AdForce, Intuit, SUN and other
companies. |
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