Product Marketing

 
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12 products / services launched, 6 from original concept to launch and revenue producing.
Resume

Vision

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Anticipate Market needs, match company's resources to meet them.

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Efficient and transparent product development, launch and deployment.

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Consensus among Analysts, Executives, Customers, Sales people, Support, QA and Engineering teams.
 

Experience

New Products & Concepts:
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CuicaExchange & Merchandiser

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AdForce Remote Ad Server

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NetDream VRML Browser & Editor

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Abaco 3D Translators

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Acuris ClipModels and AcuModels

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Acuris 3D Digitizing

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Cimlinc's CIMCAD3D

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Kodak's CAD Assembly Modeler (internal Tool)

New Products:
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Netscape Virtual Office & Business Journal

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AdForce TrackForce

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Inktomi Product Search (concept development)

Updates to Existing Products:
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AdForce 2.6 & 3.0, RegForce

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Netscape Guide by Yahoo

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ModelShop
 


Examples of Product Marketing Tools:
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Overall Products Plan -  Schedule - Details -  AdForce (no longer confidential)

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Corporate Competitive Analysis - AdForce vs. DoubleClick

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Market Requirements Doc - (MRD)  -  One product from AdForce

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Product Requirements Doc - (PRD) - The original Cuica Concept

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Weekly Update Report - Netscape Media Server

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Launch Plan - AdForce

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Corporate Marketing Data Sheet - AdForce, CIMLINC

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Update for Sales Force - Q1 '99 - AdForce
     

Companies:
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Cuica:  Founder and CEO,  worked on the early MRD and PRD definition.

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AdForce:  Director of Product Marketing, the team had responsibility for all aspects of Product Marketing.

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Paracomp:  Product Manager for ModelShop, focused on all aspects of the product.  Did some software development since the company was so small.

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CIMLINC:  Project Manager for CIMCAD3D,  had both product management and developer responsibilities.  

 

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This site was last updated 11/01/01