Netscape Netcenter

This page focuses on Business Development and Product Marketing aspects of the Netscape period.

Netcenter went from being a 'default page' destination to becoming the 4th most visited portal.
Virtual Office, Business Journal and Internet Guide provided Netscape w/ $23 Million in revenues in '97.

Vision

	Guide by Yahoo - the first place to visit for early users of the web. Simple to use, simple to navigate, full coverage.
	Virtual Office - the first place for small businesses - internet access, e-mail, web hosting, calendaring functions included. Simple to use interface.
	Business Journal - for the more sophisticated Internet User - custom headlines delivered every day via e-mail.

Experience

	Responsible for business development for Netscape’s Netcenter revenue programs. Responsible for all aspects of Netcenter relationships, including Netscape and partner’s service implementation and user interface.
	Managed Netscape Guide by Yahoo, Launched Business Journal and Virtual Office. Managed a group of program managers that each had a premier Netcenter Partner (Yahoo, Individual and Concentric).

Pages from Netscape's site in '97 (retrieved from web.archive.org and hosted here). Screen shots shown below:

	Netscape Virtual Office by Concentric
	Netscape Business Journal by NewsEdge

Netscape Virtual Office by Concentric.

	Worked with Design team for User Interface of both this page as well as Concentric's sign up and site management interface.
	User Group research showed that Calendaring was key for adoption.
	Full functionality for small businesses.

Netscape Business Journal by NewsEdge

	Worked with both Netscape and NewsEdge design teams to define the user interface and functionality
	This service commanded $200+ CPM in advertising due to the sophistication and targeting of the users.
	Note the IBM advertisement.

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This site was last updated 11/06/01