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This page focuses on the Product Management aspects of the
Cuica period.
Defined the MRD and PRD for the
company's first product / service.
Worked with team members to name and position the company.
Developed the company's
business plan and presentation,
used to raise funds. Targeted an $8 Billion market in 2000, which is still
over $6 Billion in 2001.
Developed the presentations for the key business deals w/ Inktomi,
RealMedia, BlueLight and others.
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Vision
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Position the company as a complement to existing Online Ad
sales methods - to help both portals and Ad Networks (i.e. DoubleClick). |
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Designed new Ad buying and selling paradigm which allowed
the new approach to complement existing ad networks.
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Experience
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25 Advertisers and 20 Websites - 10,000 ad deals on the
network. |
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'Competitors' joined the network and used the technology -
RealMedia, Inktomi, Everyone.net. |
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Raised money from leaders in the industry: CEO's of AdForce
and AdAuction, VP's of Inktomi and AOL.
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Team (Marketing):
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Teri Clayton - VP of Marketing - Responsible for the Cuica
branding and final positioning. From Mattel Interactive, Intuit, Clorox. |
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Debbie and Steve Carlton - early Marketing research and
implementation - responsible for the 'Cuica' name - from Apple, Claris and
Carlton Consulting. |
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Team members from Inktomi, AdForce, Intuit, SUN and other
companies. |
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