Eduardo F. Llach

35468 Purcell Pl., Fremont, CA   650 688 5815



Product Marketing Executive



Executive Product Marketing position focused on adding profitable revenue products and services to the company while leveraging my complementary engineering and business development experience.

Overview of Accomplishments: 

·         12 products / services launched, 6 from original concept to launch and revenue producing.

·         Conceived, funded and developed original MRD, PRD and Specifications for Cuíca’s service – hired VP of Marketing, Dir. of Product Marketing, and VP of Engineering to develop the product on time and within budget.  Successfully launched the service.  Product / service used by leaders in Online Advertising.

·         Successfully launched three products / services for AdForce during fastest growing period, through IPO and acquisition.  Developed the Product Management process within AdForce.  Hired Product Management staff.  Presented to Executives, Sales Force and Customers the product road map.

·         Developed and Launched two key Netcenter / Netscape services, managed three services that brought a total of $23 Million in revenues during ’97.





CUÍCA CORP.                                                            CEO                                                        12 / 99 to Present  &


Providing the most effective way to buy and sell highly targeted digital advertising, Cuíca, is an end-to-end service for both advertisers and publishers.

Founded company, developed concept, and raised $2.8 MM from leaders in the online advertising and
E-Commerce market.  Raised $1.6 MM from individual investors including CEO’s, CTO’s and VP’s from AOL, SUN, Inktomi, AdForce, Procter & Gamble, WR Hambrecht, GM Media, Salomon Smith Barney, and AdAuction.
$1.2 MM was raised from our lead VC, Aragon Ventures.  


Conceived the original concept. Developed the MRD, PRD and Specifications for the service.  Directed original UI design by IDEO.  Launched Alpha, Beta, V1.0 and V2.0 of service.  Brought in veterans as VP and Dir. of Marketing to oversee both Corporate Marketing and Product Marketing. 


Proved Cuíca business model.  Served over 300 MM paid ads per month and booked $180K in its fourth month of operation, the fastest growth of any online advertising company. Anticipated break-even 3 months, however, operation was put on hibernation due to a non-paying partner and the current slowdown in funding.


ADFORCE, Inc.                                          Dir. Product Marketing                                             8 / 98 to 9 / 99


Responsible for AdForce Product line: AdForce, TrackForce, RegForce, AdForce On-Site, and future products.

Successfully launched three products / services for AdForce: AdForce 2.6, 3.0 and TrackForce V1.0.  This was the highest rate of product releases within AdForce, which helped company successfully execute the IPO and acquisition by CMGI. Developed the Product Management process within AdForce. Hired Product Management staff and presented the product road map to Executives, Sales Force and Customers.  Developed original MRD and PRD for 6 products in the development pipeline.

INKTOMI, Inc.                          Consultant, Market Research & Business Dev.                          12 Weeks in ‘98


Responsible for market research and business and product development for the company’s entry into Product Search, Shopping and E-Commerce. 


Analyzed market, business objectives and competition before narrowing possible strategic partners to three.  Finalized recommendation and plan for Inktomi’s successful acquisition of C2B Technologies, the key to Inktomi’s entry into the E-Commerce area. Developed product road map for initial product launch.

NETSCAPE                                       Group Manager, Netcenter Partners                                   5 / 96 to 3 / 98


Responsible for business development for Netscape’s Netcenter revenue programs.  Responsible for all aspects of Netcenter relationships, including Netscape and partner’s service implementation and user interface. 


Managed Netscape Guide by Yahoo, Launched Business Journal and Virtual Office, contributing $23 Million in revenue in '97.   Managed a group of program managers that each had a premier Netcenter Partner (Yahoo, Individual and Concentric).  Led projects that included designers, product managers, engineers and IT Staff.


ACURIS, Inc.                                                  CEO and Founder                                                          ’90 to ‘95


Led company to the number two position in the 3D Graphics content market, even though we had less than a 10th of the capital of number one.   Developed the business plan.   Raised capital.   Conceived, designed and executed product line.   Used an innovative Interactive CD User Interface to deliver 3D models on Windows, Macintosh, SGI, SUN and other systems. Customers included SGI, SUN, IBM, Sony, Disney, and Hewlett Packard. 


Sold the company in '95 to private investor.

PARACOMP, Inc. (acquired by MacroMedia)           Sr. Product Marketing Manager                           ’89 to ‘90


Responsible for product marketing of ModelShop and Swivel3D – 3D Graphics products focused on the consumer market. 

ModelShop was originally focused on the Architectural market and was doing badly due to a serious deficiency - lack of 2D CAD drawing input.   Re-positioned the product to be a complement to the very successful ClarisCAD, by developing the 2D CAD import facility as well as doing the Claris - Paracomp deal.

Boldly used the 1989 San Francisco earthquake and ModelShop’s role to show 3D renderings of how the city would look after the demolition of a damaged high rise highway.  The plans were accepted by both regional and federal agencies.   San Francisco's Pacific Bell Baseball Park would not exist if this highway had not been demolished...


CIMLINC, Inc.                        Project Manager and co-Developer of CIMCAD3D                               85  to  ‘89


Responsible for leading the project development through its MRD, PRD, Specification, UI Design and actual development.  CIMCAD3D used an innovative 2D -> 3D user interface that simplified 3D modeling.

CIMCAD3D was CIMLINC's first 3D program.   It seamlessly provided wireframe, surfaces and solid modeling at a time when most systems forced you to move from one program to another.

CIMCAD3D allowed CIMLINC to win key accounts such as Boeing, and several automotive company vendors.


Full Career details at - this resume is focused on the Product Marketing background and accomplishments.




BS ME: Cornell University, 1981 - Emphasis in CAD & CAE.   Dean's List last 3 semesters.

Co-op Engineer at GM - Buick.  Senior Computer Aided Engr. Thesis on Auto Suspension Analysis.
(MS EE) in CAD/CAM: University of Rochester, 1985 - All classes and thesis completed.

Developed Graphics subsystems and Boolean computational geometry algorithms for coursework.



Fluent in Spanish.       Masters Swimmer and Triathlete.      Photography.