35468 Purcell Pl., Fremont, CA • 650 688 5815 •
eduardo@llach.com
OBJECTIVE
Executive Product Marketing position focused
on adding profitable revenue products and services to the company while
leveraging my complementary engineering and business development experience.
Overview of Accomplishments:
·
12 products / services launched, 6 from original
concept to launch and revenue producing.
·
Conceived, funded and developed original MRD, PRD
and Specifications for Cuíca’s service – hired VP of Marketing, Dir. of Product
Marketing, and VP of Engineering to develop the product on time and within budget. Successfully launched the service. Product / service used by leaders in Online
Advertising.
·
Successfully launched three products / services for
AdForce during fastest growing period, through IPO and acquisition. Developed the Product Management process
within AdForce. Hired Product
Management staff. Presented to
Executives, Sales Force and Customers the product road map.
·
Developed and Launched two key Netcenter / Netscape
services, managed three services that brought a total of $23 Million in revenues
during ’97.
CUÍCA CORP. CEO 12
/ 99 to Present
Providing the most effective way to buy and sell highly targeted digital
advertising, Cuíca, is an end-to-end service for both advertisers and
publishers.
Founded company, developed concept, and raised $2.8 MM from leaders in
the online advertising and
E-Commerce market. Raised $1.6 MM from
individual investors including CEO’s, CTO’s and VP’s from AOL, SUN, Inktomi,
AdForce, Procter & Gamble, WR Hambrecht, GM Media, Salomon Smith Barney,
and AdAuction.
$1.2 MM was raised from our lead VC, Aragon Ventures.
Conceived the original concept. Developed the MRD, PRD and
Specifications for the service.
Directed original UI design by IDEO.
Launched Alpha, Beta, V1.0 and V2.0 of service. Brought in veterans as VP and Dir. of
Marketing to oversee both Corporate Marketing and Product Marketing.
Proved Cuíca business model.
Served over 300 MM paid ads per month and booked $180K in its fourth
month of operation, the fastest growth of any online advertising company.
Anticipated break-even 3 months, however, operation was put on hibernation due
to a non-paying partner and the current slowdown in funding.
ADFORCE,
Inc. Dir. Product Marketing 8
/ 98 to 9 / 99
Responsible for AdForce Product line: AdForce, TrackForce, RegForce,
AdForce On-Site, and future products.
Successfully launched three products / services for
AdForce: AdForce 2.6, 3.0 and TrackForce V1.0.
This was the highest rate of product releases within AdForce, which
helped company successfully execute the IPO and acquisition by CMGI. Developed
the Product Management process within AdForce. Hired Product Management staff
and presented the product road map to Executives, Sales Force and Customers. Developed original MRD and PRD for 6
products in the development pipeline.
INKTOMI,
Inc. Consultant, Market Research & Business
Dev. 12 Weeks in ‘98
Responsible for
market research and business and product development for the company’s entry
into Product Search, Shopping and E-Commerce.
Analyzed market,
business objectives and competition before narrowing possible strategic
partners to three. Finalized
recommendation and plan for Inktomi’s successful acquisition of C2B
Technologies, the key to Inktomi’s entry into the E-Commerce area. Developed
product road map for initial product launch.
NETSCAPE Group Manager,
Netcenter Partners 5
/ 96 to 3 / 98
Responsible for
business development for Netscape’s Netcenter revenue programs. Responsible for all aspects of Netcenter
relationships, including Netscape and partner’s service implementation and user
interface.
Managed Netscape
Guide by Yahoo, Launched Business Journal and Virtual Office, contributing $23
Million in revenue in '97. Managed a
group of program managers that each had a premier Netcenter Partner (Yahoo,
Individual and Concentric). Led
projects that included designers, product managers, engineers and IT Staff.
ACURIS, Inc. CEO and
Founder ’90 to ‘95
Led company to the number two position in the 3D Graphics content
market, even though we had less than a 10th of the capital of number one. Developed the business plan. Raised capital. Conceived, designed and executed product line. Used an innovative Interactive CD User
Interface to deliver 3D models on Windows, Macintosh, SGI, SUN and other
systems. Customers included SGI, SUN, IBM, Sony, Disney, and Hewlett
Packard.
Sold the company in '95 to private investor.
PARACOMP, Inc.
(acquired by MacroMedia) Sr.
Product Marketing Manager ’89
to ‘90
Responsible for
product marketing of ModelShop and Swivel3D – 3D Graphics products focused on
the consumer market.
ModelShop was
originally focused on the Architectural market and was doing badly due to a
serious deficiency - lack of 2D CAD drawing input. Re-positioned the product to be a complement to the very
successful ClarisCAD, by developing the 2D CAD import facility as well as doing
the Claris - Paracomp deal.
Boldly
used the 1989 San Francisco earthquake and ModelShop’s role to show 3D
renderings of how the city would look after the demolition of a damaged high
rise highway. The plans were accepted by both regional and federal
agencies. San Francisco's Pacific Bell
Baseball Park would not exist if this highway had not been demolished...
CIMLINC,
Inc. Project Manager and co-Developer of CIMCAD3D ‘85 to ‘89
Responsible for leading
the project development through its MRD, PRD, Specification, UI Design and
actual development. CIMCAD3D used an
innovative 2D -> 3D user interface that simplified 3D modeling.
CIMCAD3D
was CIMLINC's first 3D program. It seamlessly provided wireframe,
surfaces and solid modeling at a time when most systems forced you to move from
one program to another.
CIMCAD3D allowed
CIMLINC to win key accounts such as Boeing, and several automotive company
vendors.
Full Career details at www.llach.com - this resume is
focused on the Product Marketing background and accomplishments.
BS ME: Cornell
University, 1981 - Emphasis in CAD & CAE. Dean's List last
3 semesters.
Co-op Engineer at GM - Buick. Senior Computer Aided Engr. Thesis on Auto
Suspension Analysis.
(MS
EE) in CAD/CAM: University of Rochester,
1985 - All classes and thesis completed.
Developed Graphics subsystems and Boolean
computational geometry algorithms for coursework.
Fluent in Spanish. Masters Swimmer and Triathlete. Photography.