35468 Purcell Pl., Fremont, CA • 650 688 5815 •
eduardo@llach.com
OBJECTIVE
Executive Engineering position focused on
adding profitable revenue products and services to the company while leveraging
my complementary product marketing and business development experience.
Overview of Accomplishments:
·
12 products / services launched, 6 from original
concept to launch and revenue producing.
·
Conceived, funded and developed original
Specifications and Architecture for Cuíca’s service – brought in VP of
Engineering, Dir. of QA, and Engineering team to develop the product on time
and within budget. Successfully
launched the service. Product / service
used by leaders in Online Advertising.
·
Successfully developed, tested and launched the
first Netscape Media Server (Audio & Video), competing with RealNetworks
and Microsoft. Managed Engineering,
QA, Release, IT, Web design and development teams.
·
Led Advanced development team for CIMCAD3D – first
integrated 3D CAD product – first to use Object Oriented methods. First to have fully programmable interface.
·
Led international team of developers developing 12 translators
for 3D files / VRML. Software included
with all SGI computers.
CUÍCA CORP. CEO 12 / 99 to Present
Providing the most effective way to buy and sell highly targeted digital
advertising, Cuíca, is an end-to-end service for both advertisers and
publishers.
Founded company, developed concept, and raised $2.8 MM from leaders in
the online advertising and
E-Commerce market. Raised $1.6 MM from
individual investors including CEO’s, CTO’s and VP’s from AOL, SUN, Inktomi,
AdForce, Procter & Gamble, WR Hambrecht, GM Media, Salomon Smith Barney,
and AdAuction.
$1.2 MM was raised from our lead VC, Aragon Ventures.
Conceived the original concept. Developed Specifications and
Architecture for the service. Directed
original UI design by IDEO. Launched
Alpha, Beta, V1.0 and V2.0 of service.
Brought in veterans for VP of Engineering and Dir. of QA. Worked w/ VP of Engineering to build and
lead an international team of developers.
Worked with partners to integrate services and technology using XML,
Java and Oracle frameworks. Developed
a fully scalable system, with API’s that allowed us to integrate with partners
at several levels, unique in the industry.
Served over 330 MM paid ads per month and booked $180K in its fourth
month of operation, the fastest growth of any online advertising company.
Anticipated break-even 3 months, however, operation was put on hibernation due
to a non-paying partner and the current slowdown in funding.
NETSCAPE Engineering
Manager, Media Server 5 / 96 to
3 / 98
Responsible for
the development, Alpha, Beta, V1.0 and V1.1 releases of the Media Server V1.0
(Server product), Media Player V1.0, V1.1 and LiveAudio V1.1 (Client
products).
Delivered Audio
Streaming Server Projects on time. Coordinated Engineering, QA, Documentation,
Build and Content creation. The project had 10 development engineers, 3 QA
engineers, 2 Content Engineers and 1 Documentation person under my management,
doing several sub-projects:
·
Media Server
(both Unix and NT), Media Player (All platforms), Media Converter (Win95), New Audio enabled content demos created
under my management.
·
We developed
and released the product on schedule, a first for the Server division.
·
Managed the
RTSP (Real Time Streaming Protocol) draft submission to the IETF, had to work
w/ Microsoft and Real Networks (competitors to Netscape).
ABACO SYSTEMS,
Inc. CEO and
Founder ‘95 to 5 / 96
Established
Abaco as the leader in the development of 3D Graphics File Format translation
on the SGI for Inventor and VRML. Led international team of developers.
Released 12 3D Graphics translators which were bundled with all SGI computers.
ACURIS, Inc. CEO and
Founder ’90 to ‘95
Led company to the number two position in the 3D Graphics content
market, even though we had less than a 10th of the capital of number one. Developed 3D digitizing software using both
laser and point digitizing systems – SGI and DEC OS. Developed innovative and
Interactive CD User Interface to deliver 3D models on Windows, Macintosh, SGI,
SUN and other systems. Customers included SGI, SUN, IBM, Sony, Disney, and
Hewlett Packard.
Sold the company in '95 to private investor.
CIMLINC,
Inc. Project Manager and co-Developer of CIMCAD3D ‘85 to ‘89
Responsible for
leading the project development through its MRD, PRD, Specification, UI Design
and actual development. CIMCAD3D used
an innovative 2D -> 3D user interface that simplified 3D modeling.
CIMCAD3D
was CIMLINC's first 3D program. It seamlessly provided wireframe,
surfaces and solid modeling at a time when most systems forced you to move from
one program to another.
CIMCAD3D allowed
CIMLINC to win key accounts such as Boeing, and several automotive company
vendors.
KODAK Development
Engineer '81 - '85
Developed
Assembly Modeling module for Intergraph CAD system. System Support for Designers of Kodak Disk camera. Evaluated CAD Systems that resulted in
Kodak’s company wide CAD system selection.
Full Career details at www.llach.com - this resume is
focused on the Product Marketing background and accomplishments.
BS ME: Cornell
University, 1981 - Emphasis in CAD & CAE. Dean's List last
3 semesters.
Co-op Engineer at GM - Buick. Senior Computer Aided Engr. Thesis on Auto
Suspension Analysis.
(MS
EE) in CAD/CAM: University of Rochester,
1985 - All classes and thesis completed.
Developed Graphics subsystems and Boolean
computational geometry algorithms for coursework.
Fluent in Spanish. Masters Swimmer and Triathlete. Photography.