35468 Purcell Pl., Fremont, CA • 650 688 5815 •
eduardo@llach.com
OBJECTIVE
Executive position focused on helping a team
move from the early startup stages into the Series A or Series B funding stage
and launching of product or service.
Help team land the early partners and customers.
Overview of Accomplishments:
·
Raised $2.8 M for Cuíca from leaders in the online
advertising and e-commerce market.
Closed partnerships with Inktomi, RealMedia, Looksmart, BlueLight,
e-centives and many others. Finished
Series A (Angel) and B (VC) rounds.
·
Developed and launched 12 products, 6 of them from
original concepts – ranging from Internet Infrastructure, Enterprise software,
Media Servers, 3D CAD, 3D Graphics, E-Commerce and Online Advertising.
·
Successfully setup 4 acquisitions to Inktomi,
Infoseek, Visual Software and Bader Software.
·
8 years of Entrepreneurial experience, from
Internet Infrastructure to Consumer Software businesses. Experienced managing diverse and
international teams. Proven record of closing strategic partnerships.
·
Managed $23 Million worth of successful
partnerships between Netscape, Yahoo, Concentric and NewsEdge. Executed 25 key contracts with strategic partners.
·
Built, presented and initiated a business model for
Inktomi management. Based on model,
Inktomi closed a successful acquisition of an E-Commerce partner.
CUÍCA CORP. CEO 12 / 99 to Present
Providing the most effective way to buy and sell highly targeted digital
advertising, Cuíca, is an end-to-end service for both advertisers and
publishers.
Founded company, developed concept, and raised $2.8 MM from leaders in
the online advertising and
E-Commerce market. Raised $1.6 MM from
individual investors including CEO’s, CTO’s and VP’s from AOL, SUN, Inktomi,
AdForce, Procter & Gamble, WR Hambrecht, GM Media, Salomon Smith Barney,
and AdAuction.
$1.2 MM was raised from our lead VC, Aragon Ventures.
Conceived the original concept. Developed the MRD, PRD and
Specifications for the service.
Directed original UI design by IDEO.
Launched Alpha, Beta, V1.0 and V2.0 of service. Recruited veterans for VP of Engineering and
VP of Marketing positions to lead the teams.
Initiated and closed deals with three Strategic Partners: (1) Advertising aggregators: Inktomi,
Commission Junction and BeFree; (2) Web site aggregators: RealMedia and Looksmart; and (3) Leading online merchants: BlueLight,
Barnes & Noble. Managed the sales
and business development teams.
Proved Cuíca business model.
Served over 300 MM paid ads per month and booked $180K in its fourth
month of operation, the fastest growth of any online advertising company.
Anticipated break-even 3 months, however, operation was put on hibernation due
to a non-paying partner and the current slowdown in funding.
INKTOMI,
Inc. Consultant, Market Research & Business
Dev. 12 Weeks in ‘98
Responsible for
market research and business development for the company’s entry into Product
Search, Shopping and E-Commerce.
Analyzed market,
business objectives and competition before narrowing possible strategic
partners to three. Finalized
recommendation and plan for Inktomi’s successful acquisition of C2B
Technologies, the key to Inktomi’s entry into the E-Commerce area.
NETSCAPE Group Manager,
Netcenter Partners 3 / 97 to
3 / 98
Responsible for
business development for Netscape’s Netcenter revenue programs. Responsible for all aspects of Netcenter
relationships, including Netscape and partner’s service implementation and user
interface.
Managed Netscape
Guide by Yahoo, Launched Business Journal and Virtual Office, contributing $23
Million in revenue in '97. Managed a
group of program managers that each had a premier Netcenter Partner (Yahoo,
Individual and Concentric).
Engineering Manager, Media Server 5 / 96 to 3 / 97
Responsible for
the development, Alpha, Beta, V1.0 and V1.1 releases of the Media Server V1.0
(Server product), Media Player V1.0, V1.1 and LiveAudio V1.1 (Client
products).
Delivered Audio
Streaming Server Projects on time. Coordinated Engineering, QA, Documentation,
Build and Content creation. The project had 10 development engineers, 3 QA
engineers, 2 Content Engineers and 1 Documentation person under my management.
ABACO SYSTEMS,
Inc. CEO and
Founder ‘95 to 5 / 96
Established
Abaco as the leader in the development of 3D Graphics File Format translation
on the SGI for Inventor and VRML. Won SGI account from a field of eight other
contenders for supplying 3D translators.
Closed deal to sell the Company to Visual Software, which was in
due-diligence phase when Visual was acquired by Micrografx.
ACURIS, Inc. CEO and
Founder ’90 to ‘95
Led company to the number two position in the 3D Graphics content
market, even though we had less than a 10th of the capital of number one. Developed the business plan. Raised capital. Conceived, designed and executed product line. Used an innovative CD User Interface with
additional content developed to customer specifications. Customers included
SGI, SUN, IBM, Sony, Disney, and Hewlett Packard.
Sold the company
in '95 to private investor.
CIMLINC, Inc. Project Manager and co-Developer of CIMCAD3D ‘85 to ‘89
Responsible for
leading the project development through its MRD, PRD, Specification, UI Design
and actual development. CIMCAD3D used
an innovative 2D -> 3D user interface that simplified 3D modeling.
CIMCAD3D
was CIMLINC's first 3D program. It seamlessly provided wireframe,
surfaces and solid modeling at a time when most systems forced you to move from
one program to another. CIMCAD3D allowed CIMLINC to win key accounts such as
Boeing, and several automotive company vendors.
Full Career details at www.llach.com - this resume is
focused on Business Development background and accomplishments.
BS ME: Cornell
University - Emphasis in CAD & CAE. Dean's List last 3
semesters.
Co-op Engineer at GM - Buick. Senior Computer Aided Engr. Thesis on Auto
Suspension Analysis.
(MS
EE) in CAD/CAM: University of Rochester
- All classes and thesis completed.
Developed Graphics subsystems and Boolean
computational geometry algorithms for coursework.
Fluent in Spanish. Masters Swimmer and Triathlete. Photography.