Eduardo F. Llach

35468 Purcell Pl., Fremont, CA   650 688 5815



Business Development Executive



Executive business development position focused on adding profitable revenue to the company that leverages my complementary engineering and marketing experience.

Overview of Accomplishments: 

·         Raised $2.8 M for Cuíca from leaders in the online advertising and e-commerce market.  Closed partnerships with Inktomi, RealMedia, Looksmart, BlueLight, e-centives and many others.

·         Managed $23 Million worth of successful partnerships between Netscape, Yahoo, Concentric and NewsEdge.

·         Built, presented and initiated a business model for Inktomi management.  Based on model, Inktomi closed a successful acquisition of an E-Commerce partner.

·         Planned and closed strategic co-marketing and distribution partnerships between Paracomp and MacroMedia.

·         Executed 25 key contracts with strategic partners.





CUÍCA CORP.                                                            CEO                                                        12 / 99 to Present  &


Providing the most effective way to buy and sell highly targeted digital advertising, Cuíca, is an end-to-end service for both advertisers and publishers.

Founded company, developed concept, and raised $2.8 MM from leaders in the online advertising and
E-Commerce market.  Raised $1.6 MM from individual investors including CEO’s, CTO’s and VP’s from AOL, SUN, Inktomi, AdForce, Procter & Gamble, WR Hambrecht, GM Media, Salomon Smith Barney, and AdAuction.
$1.2 MM was raised from our lead VC, Aragon Ventures.  


Initiated and closed deals with three Strategic Partners:  (1) Advertising aggregators: Inktomi, Commission Junction and BeFree; (2) Web site aggregators:  RealMedia and Looksmart;  and (3) Leading online merchants: BlueLight, Barnes & Noble.  Managed the sales and business development teams.


Proved Cuíca business model.  Served over 300 MM paid ads per month and booked $180K in its fourth month of operation, the fastest growth of any online advertising company. Anticipated break-even 3 months, however, operation was put on hibernation due to a non-paying partner and the current slowdown in funding.


ADFORCE, Inc.                                          Dir. Product Marketing                                             8 / 98 to 9 / 99


Responsible for AdForce Product line: AdForce, TrackForce, RegForce, AdForce On-Site, and future products.

Managed the ongoing relationships with industry leaders such as Netscape, GeoCities (Yahoo), MapQuest, and Modem Poppe.  Worked with all constituencies: Sales, Engineering and IT to execute and initiate deals.

INKTOMI, Inc.                          Consultant, Market Research & Business Dev.                          12 Weeks in ‘98



Responsible for market research and business development for the company’s entry into Product Search, Shopping and E-Commerce. 


Analyzed market, business objectives and competition before narrowing possible strategic partners to three.  Finalized recommendation and plan for Inktomi’s successful acquisition of C2B Technologies, the key to Inktomi’s entry into the E-Commerce area.



INFOSEEK, Inc.                                    Acting Director, E-Commerce                                      12 weeks in ‘98


Responsible for market research, business development, product model and functionality design as well as product implementation for Infoseeks’s E-Commerce expansion. 


Presented and successful sold an E-Commerce strategy and plan to Infoseek Management.  Designed completely new and unique product that provided merchants with ‘Just In Time Merchandising' — the ability to deliver in-context product offerings to relevant online consumer.    Worked with all major players, such as Junglee (acquired by Amazon), to present business development strategy.


NETSCAPE                                       Group Manager, Netcenter Partners                                   5 / 96 to 3 / 98


Responsible for business development for Netscape’s Netcenter revenue programs.  Responsible for all aspects of Netcenter relationships, including Netscape and partner’s service implementation and user interface. 


Managed Netscape Guide by Yahoo, Launched Business Journal and Virtual Office, contributing $23 Million in revenue in '97.   Managed a group of program managers that each had a premier Netcenter Partner (Yahoo, Individual and Concentric). 


ABACO SYSTEMS, Inc.                                    CEO and Founder                                                    95  to  5 / 96


Established Abaco as the leader in the development of 3D Graphics File Format translation on the SGI for Inventor and VRML. Won SGI account from a field of eight other contenders for supplying 3D translators.  Closed deal to sell the Company to Visual Software, which was in due-diligence phase when Visual was acquired by Micrografx.

ACURIS, Inc.                                                  CEO and Founder                                                          ’90 to ‘95


Led company to the number two position in the 3D Graphics content market, even though we had less than a 10th of the capital of number one.   Developed the business plan.   Raised capital.   Conceived, designed and executed product line.   Used an innovative CD User Interface with additional content developed to customer specifications. Customers included SGI, SUN, IBM, Sony, Disney, and Hewlett Packard. 


Sold the company in '95 to private investor.

Full Career details at - this resume is focused on Business Development background and accomplishments.




BS ME: Cornell University, 1981 - Emphasis in CAD & CAE.   Dean's List last 3 semesters.

Co-op Engineer at GM - Buick.  Senior Computer Aided Engr. Thesis on Auto Suspension Analysis.
(MS EE) in CAD/CAM: University of Rochester, 1985 - All classes and thesis completed.

Developed Graphics subsystems and Boolean computational geometry algorithms for coursework.



Fluent in Spanish.       Masters Swimmer and Triathlete.      Photography.