| Q3 Product Marketing Plan - These are our deliverables - Engineering milestones (Func. Spec, Design and Beta) included for reference | ||||||||||||
| Deliverables will move w/ the Engr. Deliv. FactSheet follows Design. The Sales Pres, Launch Pln, etc. will move with the Beta dates | ||||||||||||
| Week Starting on: | 12-Jul | 19-Jul | 26-Jul | 2-Aug | 9-Aug | 16-Aug | 23-Aug | 30-Aug | 6-Sep | 15-Sep | 22-Sep | 29-Sep |
| TrackForce / Desktop 3.1 | DocDraft | SalesPres LaunchPln Training Pricing |
Beta | GA | ||||||||
| Report Manager | MRD | Func Spec | Design | FactSheet | DocDraft | SalesPres LaunchPln Training Pricing |
Beta ? | GA | ||||
| MAPP | DocDraft FacSheet |
SalesPres LaunchPln Training Pricing |
Beta ? | GA | ||||||||
| RAS | Func Spec | Design | FactSheet | DocDraft | SalesPres LaunchPln Training Pricing |
Beta ? | ||||||
| RegForce | MRD | MRD Func Spec |
Design | DocDraft FacSheet |
SalesPres LaunchPln Training Pricing |
Beta ? | GA | |||||
| Exclusion | MRD | Func Spec | Design | DocDraft FacSheet |
SalesPres LaunchPln Training Pricing |
Beta ? | ||||||
| Keyword | MRD | Func Spec | Design | DocDraft FacSheet |
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| Banner Exchange | MRD | Func Spec | Design | DocDraft FacSheet |
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| PM Deliverables to Engineering: | ||||||||||||
| MRD / PRD / Business Case | ||||||||||||
| MRD - Marketing Requirements - Background, Product Position, Target Audience, Competitive Landscape, Potential Customers, Functional Requirements, Schedule Requirements, Reference other MRD's or Products which are dependent on this one or vice-versa. | ||||||||||||
| PRD - Product Requirements - Screen Mockups, Report Templates, What the user sees and gets. | ||||||||||||
| Business Case - Justification - Revenues, Costs, ROI, Market Share. | ||||||||||||
| Engineering Deliverables to PM: | ||||||||||||
| Functional Spec, Design & Schedule for Alpha, Beta and GA: | ||||||||||||
| Func Spec: Response to MRD, what Engr. Can deliver, when and
how. Detailed document w/ responses to the MRD and/or PRD. PM and Engr. Need to agree on Func Spec meeting the MRD/PRD and the Business case requirements. |
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| Design: Engr. Develops Design to meet Func Spec. PM does not approve, this is included in
the PM schedule since it is a deliverable for the ARB meeting. PM expects that the Func Spec will be updated after the Design, so detailed documents (Fact Sheets, Sales Pres, etc.) will be done after the Design Doc. |
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| Schedule: Engr. Provides the schedule with the Design. PM needs to approve the schedule since it impacts the Business case. | ||||||||||||
| PM Deliverables to QA: | ||||||||||||
| MRD, PRD, Functional Spec, Design Docs, Fact Sheet | ||||||||||||
| PM Deliverables to Sales: | ||||||||||||
| Fact Sheet for Sales - 1 of 2 - delivered after Func Spec & Design are delivered by Engr. | ||||||||||||
| General Positioning, Target Audience, Benefits, Competitive
Analysis, Unique Selling points, What are the most important customer issues we are addressing ? Availability, Packaging, Planned Features for the NEXT release, Changes or New Features, Known Problems & Issues, Technical Requirements, Version #, Reference to additional information, |
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| Sales Presentation - 2 of 2 - delivered before Beta release: | ||||||||||||
| Present Fact Sheet + Big Picture + Demo Mockup + Case Examples | ||||||||||||
| PM Deliverables to Marketing: | ||||||||||||
| Fact Sheet for Sales & Sales Presentation | ||||||||||||
| Same as delivered to Sales, these are the starting points for Marketing's more polished Data Sheets and Final Sales Presentation | ||||||||||||
| Functional Spec, MRD for some of the sections, contact info for testimonial | ||||||||||||
| Product Release Plan (work w/ Marketing to get Launch Plan) | ||||||||||||
| Scope, Schedule (PR & Launch), Distribution of Product (logistics). | ||||||||||||
| PM Deliverables to Training: | ||||||||||||
| MRD, PRD, Functional Spec, Design Docs, Fact Sheet, Sales Presentation | ||||||||||||
| PM Deliverables to Documentation: | ||||||||||||
| Documentation requirements and tentative outline MRD, PRD, Functional Spec, Design Docs, Fact Sheet, Sales Presentation |
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| PM Deliverable to Sales, Marketing and Finance: | ||||||||||||
| Pricing Sheet | ||||||||||||
| Price for each of the items in the product (i.e. impressions, reports, setup, etc.) | ||||||||||||
| Revenue & Costs associated w/ each customer level | ||||||||||||
| Competitive Analysis | ||||||||||||
| Rate Card | ||||||||||||
| Beta Package | ||||||||||||
| Beta Agreement / Licensing | ||||||||||||
| Draft Documentation printed and/or PDF - Online Help / Doc is not needed for Beta | ||||||||||||
| List of Beta Customers - for each of the stages | ||||||||||||
| Feedback Form | ||||||||||||
| Product packaging (i.e. CD or download) | ||||||||||||
| Installation guide | ||||||||||||
| Testimonial information (who is on deck to provide testimonial) | ||||||||||||